THIS INTENSIVE 1:1 EXPERIENCE IS FOR YOU IF:

• You’re launching a high-end wedding business, relaunching after 3-5 years, or introducing a secondary business
• Are expanding your offerings and moving into a new market
• Want to attract high-end, luxury couples who don’t argue over price
• Are ready to start hitting big money goals

OVER THE COURSE OF 4-6 MONTHS YOU WILL:

• Attract high quality clients who love what you do and don’t question your pricing
• Create a brand you’re proud of that communicates your value and expertise
• Develop your personal brand to raise your profile and establish yourself as an authority in your field
• Gain the confidence to put yourself out there
• Create a brand with consistent visibility and income

Week 1-2

Brand Strategy

We’ll start by laying the essential foundations of your brand during a one day in-person intensive. You’ll get clear on your ‘why’, uncover your story, and identify your strengths and expertise. You’ll learn how to develop your dream client profile beyond the obvious and dig deep into their values, beliefs, and aspirations, before we refine your offer to best suit their needs.

Week 3-4

Business Strategy

Behind every successful business is a solid plan. We’ll start by mastering your money mindset so that you can feel confident in selling your new offer and establishing yourself in your niche, before getting clear on your pricing structure to ensure a profitable future. You’ll create 1, 3 and 5 year sales targets, plus budget and cash flow forecasts so that you can stay in control and build a business that supports your desired lifestyle.

Week 5-6

Visual Strategy

A good brand goes beyond a logo and website, so we’ll develop your own brand style bible that gives you an entire identity and voice that goes beyond the pretty. Your brand style bible will communicate everything about your brand identity, from your core values and mission statement to the look and feel of your personal brand. This will help you to develop a concept for your own brand photoshoot, where we’ll work with photographer Helen Warner to create a portfolio of on-brand imagery that can be used on your website, brochures and social media.

Week 7-8

Brand Identity

You’ll work with my design expert Becky Lord to develop a beautiful brand concept, including logo design, colour palette, patterns, and fonts. Once you’re jumping for joy about your new look, Becky will also create social media templates and a stunning digital brochure to wow your ideal clients.

Week 9-12

Website Design

My team of digital marketing experts will work with you to create a website that makes your brand visible and appeals to your dream client. Becky Lord will work her magic on your fully-responsive custom WordPress website, while copywriter Jen Feroze writes compelling website copy that communicates your brand voice perfectly to your dream client.

Week 13-14

Launch Strategy

We’ll work together to create a launch plan that ensures continuous visibility for your brand during and after your launch. You’ll create a hit-list of target publications and a 12-month content strategy to secure your place as an industry expert, influencer, and aspirational brand. I’ll share my press release templates and guide you in reaching out to the press and key industry contacts to ensure maximum visibility as soon as your brand goes live.